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A brand’s product-positioning strategy should be an integral part of the company’s advertising and market strategy, including its Web site. Locate and examine the Web sites for the five companies listed below and identify the product-positioning strategy that you think is being used for each based on what you learned in your reading assignment. Explain your choices.

  • Polaris
  • Edgewater Beach & Golf Resort
  • Celestial Seasonings
  • Sony
  • Stetson cologne

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