Strategies Of Customer Relationship Management And E-Commerce Assignment 5-6 Pages
Information Systems and Technology
Strategies of Customer Relationship Management and E-Commerce
Purpose of the Assignment:
This assignment has a two-fold purpose:
1. To help students better understand Customer Relationship Management (CRM) and the ecommerce
strategies via a company’s website.
2. To find out how effectively Customer Relationship Management contributes to ecommerce with the applications of information technology.
Requirements of the Assignment:
Visit the websites of Dunkin Donuts at http://www.dunkindonuts.com and Krispy Kreme Doughnuts at http://www.krispykreme.com and identify the following:
1. The major customer-related activities on the two websites and how they are supported by information technology.
2. The effective e-commerce and CRM strategies, applications and services on both websites.
Write a short report on the findings of the above items 1 and 2 with
appropriate comparison, contrast, and discussion. The report should be in APA (American Psychology Association) style but without a cover pager. The report should be word-processed in Times New Roman 12 pt font and double spaced, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, illustrations, and references. Fewer or more pages will result in points deduction.
The report should include the following parts ( Otherwise, some points will be taken off):
Your name and course information
Title of the report
Abstract of the report (should be single spaced)
Main findings with comparison, contrast, and discussion in details
References (not counted for the requirement of report length
The appropriate content of your report.
The quality, clarity, and concise of your report.
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