Preliminary Media Schedule

Deliverable Length:  10 slides and 1500 word script in single space

Review the course scenario.

This assignment is based on the Sof-A-Logue scenario linked above.

You have been tasked with writing a preliminary media schedule for the upcoming product launch. Media calendars can be written in a variety of ways to include the specific media choices. Research how one can be written so that you may present the schedule to the company's brand managers via Web conference.

Media Calendar Presentation

You will include the following:

  • Write a clear advertising media objective.
  • Define the advertising strategy.
  • Define the

    target audience.
  • Draft the creative message and how it will appeal to your target market.
  • Describe the media mix and how you will reach the target market.
  • Define two traditional media options, two digital media options, and one other medium that you believe will best appeal to your target market. Justify your choices.
  • Create a 1-year media calendar with specific media choices.

Your assignment should be comprised of two files:

  • The PowerPoint presentation will be at least 12 slides in length.
  • The body of the Word document must be at least 1,500 words: single space and include a copy of your media calendar. Be sure to cite and reference your resources in the Word document. 

Question Field

Asked by taylorjonathan
4 years ago
1241 Rank 1188 Views
243 Rank 948 Views
 Marketing Homework

Asked by taylorallen 4 years ago

329 Rank 35 Views

Asked by stephanieford 4 years ago

12 Rank 1197 Views

Asked by lejessica 4 years ago

1053 Rank 1472 Views
534 Rank 1018 Views
 Unit 3 Discuss

Asked by alicia32 4 years ago

241 Rank 1382 Views

Asked by henrybryan 4 years ago

183 Rank 499 Views
 Case Study

Asked by pscott 4 years ago

1358 Rank 60 Views
 Facebook Paper

Asked by zjones 4 years ago