Quality management becomes more about timing and awareness of how precise parts of the whole work together to function (Goetsch & Davis, 2014). In marketing this can happen due to complex tasks coming together to form a larger image. However, awareness is fundamental to the process in building toward the execution of the goal. Quality can be broken down into specific parts that trigger a need for continuously evaluating and measuring change, forecast for improvement and allow for this diffusion.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: Pearson.