Marketing Strategy

A firm that markets a drink called Trace Water has hired you to develop its marketing strategy. See http://www.tracenatural.com/ for more information.

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

  • What value are you creating with this product?
  • Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product?
  • Why did you select this specific strategy? Is it the most suitable one?

Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Be sure to properly cite your sources using APA; include your references and in-text citations


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